Help people find you
When someone nearby searches for a florist, make it easier for Ayr Brae to appear in the results.
A personal proposal for Elsie Carter · Ayr Brae Flowers
Beautiful flowers deserve to be discovered.
You create beautiful arrangements. We want to help more local people find your business, fall in love with your work and know exactly how to order.
One clear goal: more customers for Ayr Brae.Find you online → love what they see → enquire or order
What we've heard
Your flowers are the product. More customers are the goal.
You've told us business is slow. We see two simple ways to help — and you can choose either one, or both.
Behind your beautiful arrangements are 25 years of experience, creativity and stories that make Ayr Brae uniquely yours. We want to bring those stories to life, helping customers connect with the woman behind the flowers and giving more people a reason to choose you.
Help people choose you
Show your arrangements, your experience, prices or quote guidance, delivery information and how to order.
See what is working
Measure the enquiries, calls and orders that follow, then keep improving.
What makes Ayr Brae special
25 years of flowers. So many stories worth sharing.
After 25 years in business, there is so much more to Ayr Brae than the flowers themselves. Your experience, the people you’ve helped and the stories behind your work are what customers can connect with — and what can help new customers discover you.
We’d love to sit down and really get to know you: how you started, what you’ve learned, the moments that have stayed with you and what makes your approach special. Then we can bring you, your personality and the richness of your experience into the website and communications, so people aren’t simply choosing flowers — they’re choosing Elsie.
Our starting point
How well does the current website help people choose?
We use seven decision-science dimensions to assess how a website supports real buying decisions.
Clarity
56/100
Credibility
64/100
Emotional reassurance
45/100
Relevance
57/100
Differentiation
34/100
Ease
22/100
Motivation
23/100
Scores are provisional judgements based on visible website content. They are not measured conversion rates. Overall = rounded average of seven equally weighted scores.
Show the flowers
Beautiful examples of arrangements, occasions and prices or starting prices.
Explain how to order
Simple steps, delivery areas, lead times and a clear next action.
Bring Elsie forward
Let people meet the florist and understand what makes the work distinctive.
Your choice
Two ways to grow. Choose one, or choose both.
They work beautifully together, but neither depends on buying the other. Select the option that fits your budget and priorities.
Website evolution
$7,000
one-off · AUD, excluding GST
A beautiful, easier-to-use website built around how customers decide — not simply how the pages look.
What you'll receive- Review of your current website and customer journey
- New website design and agreed page content
- Stronger flower galleries, service and occasion pathways
- Clear enquiry or ordering steps and delivery information
- Mobile-friendly build, foundational SEO and tracking
- Testing, launch and a handover
Online checkout, delivery scheduling, third-party apps, hosting and photography to be confirmed in the final scope.
Choose website evolution ↓Local SEO optimisation
$700
per month · AUD, excluding GST
Ongoing work to help nearby people find Ayr Brae when they search for flowers, arrangements and delivery.
What you'll receive- Local search and competitor research
- On-page improvements to titles, content and links
- Google Business Profile optimisation
- Technical SEO checks and practical fixes
- Monthly visibility and enquiry reporting
- Clear recommendations for the next month
SEO is ongoing work; no one can guarantee Google rankings or enquiry volumes. Existing website limitations may affect what can be optimised.
Choose SEO optimisation ↓Will the website be SEO optimised?
Yes. The $7,000 website option includes foundational SEO from the start: clear page structure, page titles, headings, mobile-friendly design, search-friendly content and essential technical setup. The $700 monthly option goes further with ongoing local search improvements, Google Business Profile work, monitoring and refinements. We use our combined experience in customer decision-making, website builds and search visibility to guide the work. We will establish a baseline and show you what changes over time.
Make it yours
What would you like us to help with?
Tick one or both options. Your selection updates the investment summary. Nothing is booked or charged by selecting an option.
Selected investment
Website + ongoing SEO$7,000 + $700/mo
excluding GST
excluding GST
Website scope and monthly SEO commencement date will be agreed in writing before work begins.
A simple process
Here's how we'll work together.
01
We listen
Tell us about your customers, your best-selling flowers, delivery areas and what you want to grow.
02
We plan
We agree exactly what is included, what you'll provide and when you'll see the first designs or recommendations.
03
We create
We build and optimise the agreed work, with your feedback along the way.
04
We measure
We track calls, enquiries and orders where possible, alongside search visibility, and explain the results simply.
A website project is provisionally around seven weeks, subject to access, content and approvals. SEO results typically develop over time.
A note from us to Elsie
We built designed for. as two women who love seeing other women succeed in business. We know how much heart, hard work and courage go into building something of your own. That’s why we want this to feel like a partnership: we’ll listen, work alongside you and make it easier for more people to discover the beautiful work you already do.
Our two strengths come together here: understanding why customers choose, and building websites that help them find you and take the next step.
The people behind designed for.
Good business deserves to be chosen.
Kellie has spent more than 20 years helping some of the world’s biggest brands understand what customers want and why they buy. Catherine has spent hers inside the numbers, the rules and the systems that keep businesses running, and now builds websites that get them found.
Co-founder
Kellie Tyrrell
Customer Insight & Decision Science Strategist
Kellie is a researcher and insight strategist who has spent more than 20 years helping some of the world’s biggest brands, including Coca-Cola, P&G, Woolworths and Sanitarium, understand customers and turn insight into strategy.
Her expertise lies in understanding the voice of the customer: what people want, what influences their decisions and why they choose one business over another. With a background in psychology and pure mathematics, she connects what customers say with how they act, pairing an understanding of how people decide with careful research, statistical analysis and commercial judgement.
She brings the same thinking to performance, analysing website activity alongside leads, sales and costs to understand what delivers a return on investment, and where to make improvements over time.
At Designed For, Kellie leads customer understanding: positioning, messaging, the client journey and customer communications. She also designs how we measure whether it’s working.
• Degrees in Psychology and Pure Mathematics, University of Sydney
• More than 20 years in customer insight strategy
• Founder of Inner Perspective
• Coca-Cola, P&G, Woolworths and Sanitarium
• Based in Sydney
• More than 20 years in customer insight strategy
• Founder of Inner Perspective
• Coca-Cola, P&G, Woolworths and Sanitarium
• Based in Sydney
Co-founder
Catherine York
AI Visibility Strategy & Digital Systems
Catherine is a business strategist with a background in law, accounting and regulation. She spent more than ten years at ASIC, Australia’s corporate regulator, including investigative work, and 15 years as a CPA. That gives her a rare grounding in how businesses actually run: the numbers, the obligations and the risks behind every decision.
Her expertise lies in making sure the right clients can find a business, and that what they find makes it easy to act. That means clear structure, strong search visibility, including how a business appears when people ask Google or AI tools like ChatGPT for a recommendation, and the systems and automation that keep a business running smoothly behind the scenes.
She’s a researcher at heart. She investigates before she builds, so every recommendation rests on evidence rather than trends or guesswork.
At Designed For, Catherine leads AI visibility, digital systems and every website build, and plans how social media supports the bigger picture.
• Degrees in business and law
• More than 10 years at ASIC, Australia’s corporate regulator
• 15 years as a CPA
• Founder of Catherine York Digital
• Based in Noosa, Queensland
• More than 10 years at ASIC, Australia’s corporate regulator
• 15 years as a CPA
• Founder of Catherine York Digital
• Based in Noosa, Queensland
We’ve known each other since our teens. Designed For brings our two sides together to help good businesses be found, be understood and be chosen.
A few helpful answers
Good questions, simple answers.
Can I choose only the website?
Absolutely. The website is a one-off project for $7,000 + GST. It includes foundational SEO. Ongoing monthly SEO is optional.
Can I choose only SEO?
Yes. We can start with the existing website and optimise what its platform allows. If technical limitations hold back results, we'll explain them before recommending extra work.
Will I be on the first page of Google?
We can't promise a ranking. We can promise a clear, practical SEO programme, transparent reporting and regular improvements based on evidence.
Will customers be able to buy flowers online?
We can design a clear path to enquire or order. A full online shop with payment, delivery dates and checkout will be confirmed and priced in the final scope once we understand your needs.
How will I know it's working?
We'll agree what to measure before starting — enquiries, calls and orders where trackable, plus local search visibility — and explain the results in plain English.
The next step
Let's help more people discover Ayr Brae.
A quick conversation is all we need to confirm your priorities, website needs and the right starting point.
Prepared for Elsie Carter · ayrbrae@gmail.com · 0458 465 376